Additional Initiatives Include Clips And Conversations At The Los Angeles Asian Pacific Islander Film Festival (LAAPFF), “Slice of Life” Social Media Content Series, And More
HBO Max is celebrating Asian American and Pacific Islander Heritage Month with a variety of initiatives to continue showcasing the range, diversity, and spirit of the AAPI community. Today, the platform announced a partnership with Gold House – the leading platform uniting, promoting, and investing in Asian Pacific creators and companies – to promote affirming Asian Pacific storytelling and advance socioeconomic outcomes for the Asian Pacific community. The partnership kicks off in New York with an inspiring celebration of powerful Asian Pacific women and non-binary leaders blazing trails across industries, featuring a panel with talent from Olivia Cheng and Dianne Doan of upcoming Max Original series “Warrior”; author and filmmaker Geena Rocero; VP of HBO Documentary Programming, Tina Nguyen; and CMO of Squarespace, Kinjil Mathur; moderated by Entertainment Host and Journalist, Neha Joy.
“We’re thrilled to announce our year long partnership with Gold House to kick off AAPI Heritage Month and honor some of the most influential Asian Pacific women and non-binary leaders across industries,” said Jackie Gagne, Senior Vice President of Multicultural Marketing at Warner Bros. Discovery. “We look forward to showcasing the diversity, range, and vibrancy of AAPI communities while promoting exceptional, bold, and emerging talent.”
Gold House has been at the forefront of reshaping cultural narratives about the Asian Pacific community since its inception four years ago, and is partnering with HBO Max on a suite of initiatives to accelerate Asian Pacific representation and success, on and off camera. From development to release, Gold House and HBO Max will work closely to ensure the Asian Pacific community is represented authentically and affirmingly throughout the entire creative and marketing process. HBO Max will also collaborate with Gold House on new ways to power and uplift Asian Pacific leaders, creators, and companies.
“We know that the narratives in media shape how we see ourselves and the world around us. That’s the power of storytelling — and why accurate representation is critical in every step leading to what’s seen on and off screen,” said Jeremy Tran, COO of Gold House. “We’re excited to work with HBO Max to elevate our stories, celebrate our diversity, and uplift our communities.”
HBO Max will also promote its Asian American and Pacific Islander Voices collection and has released a new sizzle reel highlighting the theme of “Champion the Bold” featuring their AAPI talent and programming across the Warner Bros. Discovery portfolio. See linked here. The updated collection includes a spotlight on AAPI storytellers and characters, as well as curated collections of movies and TV shows featuring AAPI talent. As part of the initiative, HBO Max is highlighting original programming such as “Warrior” and “House of Ho,” which feature predominantly AAPI casts, as well as other titles like “Parasite” available on May 1st and “The Menu (HBO).” This lineup continues HBO Max’s long-standing commitment to the Asian Pacific community and Asian Pacific audiences.
Additionally, in celebration of the release of “Gremlins: Secrets of the Mogwai” on Max, the animated series will be featured in a screening and panel discussion at the Los Angeles Asian Pacific Islander Film Festival (LAAPFF) during AAPI Heritage Month. They will bring together talent to talk about the storylines and their experience creating the series.
HBO Max is partnering with a diverse range of AAPI content creators to highlight their communities, neighborhoods, people or cultural sites of inspiration providing bite-sized windows into the culture. This content shares an intimate view of family, environment, local staples, and spontaneous visuals of community while sharing what being bold means to them as a creative. This effort will kick off in May and will be released on social media platforms throughout the month.